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Faculty Profile

Robert W. Hammond, D.B.A., M.B.A., MSE

Robert Hammond

Adjunct Faculty, School of Health Services Administration

  • Teaching Area

    Healthcare Administration

  • Education

    University of South Florida – Doctor of Business Administration; Lake Forest Graduate School of Management – Master of Business Administration; West Coast University – Master of Engineering; Purdue University – Bachelor of Science in Electrical Engineering

  • Campus Location

    4800 Lakewood Ranch Blvd., Bradenton, Florida 34211


Dr. Robert (Rob) Hammond is a practitioner-scholar and go-to-market expert with over 30 years of global leadership experience in enterprise strategy, product management, sales, and engineering. He has been at the epicenter of innovation throughout his career, working with both start-ups and mature companies. He has worked at some of the world’s most iconic global companies including Microsoft, Motorola, Sprint, and General Dynamics. Dr. Hammond is the author of “Avoiding the Carnage: A Guidebook through Sales Transformation” and academic publications in sales, sales education, corporate strategy, and emotional artificial intelligence / affective computing. Today, Dr. Hammond is the Director of the Center for Marketing and Sales Innovation at the University of South Florida. In addition to his role as the center’s director, he oversees the sales program and teaches strategy in the doctorate program. Dr. Hammond is also the managing partner of RH Insights LLC, a business strategy and personal development firm, a corporate board member, and a member of the National Academy of Inventors and the Institute of Electronics and Electrical Engineers. Dr. Hammond holds five patents.